Heron Preston is in charge of achieving the perfect union between luxury and streetwear, but his beginnings were not like this, let's talk a little about his beginnings as a creative to understand his brand that bears his name:
The first time you started hearing the name 'Heron Preston' on the streets was when you started copying Givenchy's iconic "Rottweiler graphic T-shirt" T-shirt with a faked design on purpose, then you took the T-shirt from Nascar, flipping its logo and finally swapping Nike's iconic Air Force 1 logo for a star with material from Gucci calling it "street sweepers", his mission with this was to give the world what they should not have and to be able to materialize ideas and dreams in fun pieces.
Heron Preston claims to be an ambitious man in his creations and is noted for the way he continued to evolve in his projects. One of them convinced the sanitization department of New York with the ideal of changing the mind of the common citizen focusing on sustainability and recycling and did so by organizing a up-cicle event, where it was put up for sale uniform vintage sanitization work - which are impossible to get - and filling the space of reporters, fashion lovers and giving all the money raised to the team of New York Sanitation Department.
After that she continued with her brand bringing out her first collection in 2017 and her first catwalk - formal - in Paris Fashion Week FW19 called "Night Shift." Let's talk about their pieces in a next edition, meanwhile you can find Heron Preston in our online and physical store and add to your closet one of the most acclaimed pieces of the world market today.